​Branding & Marketing Highlights To Date:

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Starting out, I have always been a musician and an artist, and I have a certain admiration and curiosity towards "Life Stories", "Reality of Authenticity", meanings and purpose of things in general. I felt that beginning with Art & Design would allow me to create such stories and identities. So, starting with several small clients, I did Graphic Design gigs while I was in High School, I realizing that I liked branding. While earning a bachelor degree in Graphic Design at a Lebanese university, I interned at advertising agencies (Horizon DraftFCB - Impact BBDO - Leo Burnett) and was employed by third year of college as a Digital Artist at Outdoor Recreation Stores. While there, a number of offline and online campaigns (which I provided conception strategic and design rolls for) were shared on marketing industry blogs and received some positive organic exposure.

 

Although my work for a single enterprise was challenging and fulfilling for a corporate life, I wanted to paint on a larger canvas and add a business point of view to my branding world. So I enrolled in a one year intensive courses leading to a masters degree in international marketing at HULT International Business School in Boston, MA, US. During that year, with three great teammates, we won international marketing competitions including the "EFES Beer Entry to Market Strategy Contest" (sponsored by the IXL Center for Innovation) against business schools like: Harvard, Boston University, and Suffolk University. I also took part in a branding competition which selected my logo to use commercially.

 

After receiving my degree, I returned to Lebanon because my student visa had expired and I had some work lined up. First, I was a freelance Art Director for John Walter Thompson where I helped with a branding and advertising campaign for ZAIN (Middle East telecom company). Later I was employed as a Senior Art Director at Accelerate ME Online advancing their digital campaigns. I played significant roles in opening new accounts for substantial enterprises including "BUDGET Car Rental" and "PIZZA HUT" among others participating in advertising/social media campaign pitches with the Marketing Manager and Social Media team.

 

After marrying my queen lioness, I am now living in US, and providing branding and marketing expertise direct to clients. I've helped businesses grow from scratch with a well-rooted brand aesthetic and unique designs across various media. Given my prior work, I have a number of professionals who can be tapped to provide a full suite of branding and marketing services. You have goals and objectives for your brand,

I can help you reach them.